Traveling is fun but can be tough and dangerous
Especially for female travellers.
Enable female travellers to enjoy time efficient travel, without worries and danger
Design and bring the idea across the scenario
The biggest motivation that people would like to use Yotel at train station is to get it done fast and transfer to the next journey. Yotel at Union Station becomes an hourly-based stop for users to rest and stay safe.
Visually, I applied "shift" effects in the goal to help female travelers stay and leave efficiently. The typography brings the original Yotel brand from Tokyo and the color was chosen friendly to females.
Users are able to access the service easily and safely